Affordable Web Site Critique Offered to Business Owners
HOLBROOK, NEB. (May 7, 2009)—Web sites offer one of the most advantageous marketing tools available to business owners today. Open 24/7, the most successful web sites are purpose-driven, attractive, targeted toward a specific market, and capture visitors’ names while leading them to action. However, web sites require constant monitoring and updating of information, graphics, and usability features or functions. A web site featuring old information or outdated graphics may actually adversely affect a business.
To help Nebraska businesses avoid the pitfalls of bad or ineffective web sites, GROW Nebraska is offering an affordable web site critique for GROW and non-GROW members. The cost to current GROW members is $30. Non-members can pay $150 for the web site critique and will receive membership in GROW Nebraska through the end of 2009. Registration deadline is May 22.
A jury panel made up of web industry experts with backgrounds in e-business strategy, graphic design, marketing and usability testing will rate the web sites in audience/purpose, graphics, navigation, content and functionality. This year’s panel features an impressive list of professionals, including Sally Cohen of eGrowth Marketing, Suzanne Wright of Creative Edge Graphics, Heather Nelson of Metropolitan Community College Entrepreneurship Center, Michele Johnson of The Art Cottage, David Buchholz of David&Associates, John Campisi of JM Web Design, Marcie Gren of Gren Web Design, Susan Stibal of Stibal Marketing, and Public Information Officer Susan Sitzmann from the Nebraska Department of Economic Development. Biographical information and photos of the jurors is available here. The evaluations will be conducted in the jurors’ professional environments, allowing them more time to critique each site.
GROW Nebraska member Armand Gibbons of Prairie Breeze Graphics in Omaha was glad he participated in a previous critique. “The critique was outstanding,” said Gibbons. “I knew my web site wasn’t ‘up to snuff,’ but I didn’t know exactly what to do about it. I needed unblinking and unflinching criticism, and that is what I got.”
Web site critique and membership applications are available on the GROW Nebraska web site at www.grownebraska.org. To find out more about the web site critique contact GROW Nebraska at 888.GROW.NEB (888-476-9632) or e-mail info@grownebraska.org.
